Credit: Joe Maring / Android Authority
TL;DR
- YouTube is rolling out several new features for the TV experience.
- One of the features will automatically upscale videos to higher resolutions, but creators will be able to opt out.
- Viewers will start to see immersive previews as they flip through their favorite channels on the homepage.
- The platform is also adding contextual search and QR code shopping.
Update, October 29, 2025 (03:54 PM ET): Google has confirmed to Bloomberg’s Chris Welch that one of the biggest changes here isn’t limited to just TVs. Over on X he shares that super resolution AI-upscaled content will be coming to YouTube on mobile devices and web browsers, as well.
Original article, October 29, 2025 (12:08 PM ET): After recently revamping the UI on mobile, web, and TV, YouTube is now rolling out several new features. Unlike the revamp, however, these features focus on improving the TV experience. The update aims to make searching better, shopping easier, and videos look sharper.