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A close-up of the YouTube app running on an Android phone.

Credit: Joe Maring / Android Authority
TL;DR

  • YouTube is rolling out several new features for the TV experience.
  • One of the features will automatically upscale videos to higher resolutions, but creators will be able to opt out.
  • Viewers will start to see immersive previews as they flip through their favorite channels on the homepage.
  • The platform is also adding contextual search and QR code shopping.

After recently revamping the UI on mobile, web, and TV, YouTube is now rolling out several new features. Unlike the revamp, however, these features focus on improving the TV experience. The update aims to make searching better, shopping easier, and videos look sharper.

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