- YouTube will soon require creators to disclose if their video has AI-generated content.
- Creators who consistently fail to disclose AI-generated content will be penalized with content removal and demonetization.
- Users will soon see “altered or synthetic content” labels on videos with AI-generated content.
Love it or hate it, YouTube remains the best video platform on the internet. It’s one of the absolutely essential Android apps you must have on your smartphone. But with great power comes great responsibility, and YouTube’s super popularity means it is also one of the first targets of bad actors who want to take advantage of the platform. YouTube needs to remain a step ahead, and so the platform has announced new guidelines around AI-generated content, with the changes expected to roll out over the coming months.
YouTubers will need to disclose if their video has AI-generated content
YouTube will soon require content creators on its platform to disclose if their video includes realistic but altered or synthetic content created with AI tools. For example, this could be an AI-generated video that realistically depicts an event that never happened or content showing someone saying or doing something they didn’t actually do. Users should not be misled by leveraging the power of AI.