- YouTube is experimenting with picture-in-picture live mid-rolls.
- The new ad format aims to avoid disrupting live viewing by having ads run alongside the stream in PiP.
- Some users on select devices will start to see the test in the coming months.
Are you sick and tired of having YouTube’s pervasive ads interrupt the livestream you’re watching? It seems YouTube is finally willing to make its ads a little less annoying, at least for live videos. The company is now testing a new ad format that won’t disrupt your viewing experience.
YouTube has announced that it is conducting a new experiment that should result in ads being a little more bearable than before. According to the firm, it will begin testing an ad format that allows ads to run alongside a livestream in picture-in-picture. Currently, when it’s time for an ad, the viewer is taken away from the stream as the video cuts to a fullscreen ad. In this new format, however, the viewer will be able to keep watching live content without having to fear missing anything because of the ad break.