- YouTube is changing the way it does mid-roll ads.
- It will show fewer ads in places where they feel interruptive and more at “natural break points.”
- Creators who have mid-roll ads in interruptive places may see a decrease in revenue after May 12, 2025.
Get ready for your viewing experience on YouTube to change soon. The company is adjusting the way it does mid-roll ads so they are less interruptive to the viewer. If you’re a content creator, there’s some good news and bad news.
YouTube has announced that it plans to improve mid-roll ad quality starting on May 12, 2025. On this date, the company will start moving ads that viewers could find interruptive over to more “natural break points.” For example, an ad that appears during the middle of a sentence, during an action scene, and so on would be considered interruptive. YouTube wants to move these ads to a place in the video that makes more sense and is less likely to cause the viewer to abandon the video, like during pauses or transitions.