- YouTube is reportedly testing server-side ad injection, which breaks several ad blocking tools.
- It’s also testing limited logged out access to the site, prompting some users to sign in to watch videos.
- However, some tools have already circumvented the latter restriction.
YouTube has taken a firmer stance on ad blockers in recent months, testing various systems to dissuade users from using them. Such measures have included a three-strike system for users of these tools and skipping or muting videos in their entirety. Ad blocking tools have seemingly skirted every one of YouTube’s efforts thus far, but the company is now testing a few systems that could make it much tougher to block ads.
Server-side ad injection
YouTube is currently experimenting with server-side ad injection. This means that the ad is being added directly into the video stream.