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  • Boost Mobile will apply video game design principles to wireless billing.
  • The gamification will give customers the ability to earn free service via Boost Coins.
  • Eventually customers will be able to earn free phones.

Boost Mobile is looking to revolutionize the cellular industry, applying gamification principles to wireless billing.

Boost Mobile is one of the leading budget wireless providers in the US, but it’s working to make its plans even cheaper. The company is taking the same principles that make video games so popular and profitable and applying them to wireless billing, essentially giving customers a way to earn free service through its BoostOne mobile app.