- RCS ads have been a thing on Android for a while now, but now, even iPhone users in the US are receiving them.
- Screenshots show a swipeable carousel ad for a sporting event, but there is no immediately visible button to unsubscribe from such ads.
RCS has exploded in popularity ever since iPhones started supporting the communication protocol. Google says that over one billion RCS messages are sent in the US daily, which is most definitely a whole lot. While the RCS platform is excellent, it does need a monetization strategy, which is where RCS Business Messaging comes in. RCS Business Messaging allows businesses to send RCS messages to users, which is great for the business, but it’s still an ad served to the user. While markets like India have long been spammed with RCS ads, it seems users in the US will also be joining in the ad party, whether they like it or not.
A Reddit user posted about receiving an RCS message from the Los Angeles Rams on their iPhone. The messages include a swiping carousel for buying tickets for various games.