Credit: Glance AI
TL;DR
- DirecTV’s Gemini streaming devices will soon show you AI-generated ads featuring your face.
- It is partnering with Glance, which will use your face to create AI avatars featuring shoppable products, similar to Google’s try-on shopping feature.
- Glance also powers lockscreen ads on phones from major brands.
The best way for most TV manufacturers to extract value from consumers is to display ads. So why not take it up a notch with personalized targeting? Or take it a step further by showing your digital clones on-screen to sell suitable products? That’s exactly what the US-based streaming hardware and service provider DirecTV aims to do with its latest development.
DirecTV recently revealed its plans to use AI to display screensaver ads. Not stopping there, the provider is also planning to create AI-generated avatars of you, your family, and even your pets. In a fashion similar to Google’s virtual try-on Shopping feature, DirecTV’s AI will dress you in fancy clothing or surround you with products to woo you into buying them.