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From personal assistants like Google Assistant and Alexa to content recommendations from YouTube and Amazon, it’s hard to think of a service or technology that machine learning hasn’t radically improved over the past few years.

Simply put, machine learning is a subset of artificial intelligence that allows computers to learn from their own experiences — much like we do when learning or picking up a new skill. When implemented correctly, the technology can perform certain complex tasks better than any human, and often within seconds.