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Credit: Jasper AI

The world of generative AI has moved quickly over the past year, but most of the hype has centered around chatbots and AI image generators. And while ChatGPT and Gemini serve creatives, they don’t do much in the way of improving team coordination or productivity. Enter Jasper, an AI platform that makes generative AI simpler to use for creative professionals in the marketing industry.

Jasper hopes to streamline the creation and management of marketing campaigns, emails, blog posts, and even social media accounts. It may seem similar to existing AI tools like ChatGPT on the surface, but Jasper does offer a handful of features you won’t find elsewhere.