It was bound to happen. At some point, no matter how vertically integrated Apple is from hardware to software and no matter how committed Samsung is to equally delivering features to most of its flagship range, the two companies were bound to hit a wall that Google has repeatedly hit over the last decade or so: You just can’t keep rolling out every feature to everyone around the world immediately and forever.
This sad reality is slowly seeping its way through the Apple and Samsung ecosystems now. A year ago, if I watched a Samsung or Apple ad or press conference and I had a recent flagship phone (or watch, earbud, tablet, etc…), then odds were that this hot new feature was either already available to me or coming soon. The chance of missing out on something innovative and cool was quite slim.