A Samsung Galaxy Watch 5 Pro displays its app gallery.

Credit: Kaitlyn Cimino / Android Authority
  • A study found that Wear OS grabbed 21% of the market share in 2023 outside of China.
  • It’s predicted that number will climb to 27% in 2024.
  • Meanwhile, Apple’s market share is expected to drop from 53% to 49%.

Wear OS has long struggled to keep pace with the Apple Watch in terms of shipment market share. But a new study says the Wear OS is poised to take a bite out of Apple’s lead this year.

According to a study from Counterpoint Research, 2023 smartwatch shipments outside of China consisted of 53% Watch OS devices, 21% Wear OS devices, and 26% other. However, forecasts predict this balance will change in 2024 due to there being more options that use Google’s wearable OS, like the OnePlus Watch 2 and Pixel Watch.