• Developers can now price their products on Google Play as high as $999.99.
  • The previous app price limit was $400, set back in late 2015.
  • The vast majority of apps will never approach the $1,000 price point, but some makers of enterprise software or service providers with yearly subscriptions might take advantage of this.

Many premium apps and paid apps for Android cost less than a cup of coffee, but there’s some software on Google Play that can cost dozens or even hundreds of dollars. Enterprise software and services with yearly subscriptions can be quite expensive, but there’s a limit to how much they can charge if they use Google Play’s billing system. That limit was originally $200 at the advent of Google Play, but it was raised to $400 way back in late 2015. Now, nearly eight and a half years later, Google has raised the app price limit to $1,000.

During the Google I/O developer conference last week, the Google Play team announced that developers can now price their products as high as 999.99 US dollars or the local equivalent. That’s a 150% increase from the previous price limit of $400 and reflects the maturity of the Google Play app ecosystem in 2024.