- A new ad demonstrates how Apple Intelligence can create a slideshow from one’s photo library, which they can present to their partner as a last-minute birthday gift.
- The ad equates the cheap, AI-made slideshow to genuinely thoughtful gifts that other family members spent time and effort on.
- While the feature is great for personal use, it’s almost objectively unsuitable as a replacement for a partner’s birthday gift.
Apple advertisements tend to be well-produced and fun to watch. That’s not always the case, however. A few months ago, the company aired a controversial iPad Pro M4 ad where a hydraulic press crushes creative equipment. While the iPhone maker apologized soon after, it seemingly didn’t learn from that blunder. In a fresh ad, the Cupertino firm promotes Apple Intelligence as a tool to deceptively generate slideshows that act as last-minute birthday gifts.
A new Apple Intelligence ad features two children offering their dad thoughtful gifts for his birthday. The forgetful wife realizes she hasn’t bought him a present, so she takes out her iPhone 16 Pro and launches the Photos app. She then relies on Apple Intelligence to quickly create a slideshow compiling some of her husband’s photos. While the husband joyfully watches the compilation, the wife smirks wickedly and the lyrics “I’m a genius” play in the background.