You know you’ve conquered capitalism when the name of your company becomes a verb. Googling is now a synonym for conducting an internet search in our lexicon, which arguably trumps phones and Android OS as the tech giant’s crowning achievement. But it’s not easy to reach such heights without suggestions of monopolistic behavior, which landed Google with an antitrust case in the US courthouses.
In what’s being called one of the most significant antitrust lawsuits in decades, the United States government is accusing Google of using its dominance in the search engine market to stifle competition. For an industry that thrives on innovation and disruption, this case could mark a turning point — not just for Google but for Big Tech as a whole.