Credit: Edgar Cervantes / Android Authority
- Uber plans to run video ads inside the Uber app, Uber Eats, and Drizly.
- These ads can be up to 90 seconds long and will be positioned at key waiting spots in the apps and websites.
- They will start appearing for users in the US this week, with the rollout extending to more countries by the end of this year.
Uber gets to take credit for revolutionizing how we use cabs to get around. What was once considered a fairly cumbersome and wildly variable exercise got digitized to become convenient and standardized, with some surge pricing sprinkled on top for flavor. Uber is back with new ideas for refreshing the taxi-booking experience, and it involves watching video ads on its apps.
The Wall Street Journal reports that Uber is bringing full-length video ads to its apps. These ads will come to the primary Uber app, the Uber Eats app, and the Drizly app.