- Twitter introduced a second verification tier to its platform.
- The “official” gray checkmark is reserved for specific accounts, including government, company, media, and celebrity accounts.
- Although Elon Musk halted the feature hours after it rolled out, some accounts are now displaying the checkmark regardless.
Update, November 11, 2022 (12:55 AM ET): After Twitter’s CEO Elon Musk seemingly “killed” the gray verification checkmark just hours after rollout, several accounts are now displaying the tag anyway. First spotted by The Verge, several of Twitter’s accounts and big brands like Coca-Cola, Nintendo of America, and The New York Times now have the “official” flag alongside their name.
According to a tweet by Twitter Support on November 10, the company was putting the official label rollout on ice while it “aggressively” addressed “impersonation and deception” on the site. Considering the latest evidence on the platform itself, that doesn’t seem to be the case. Expect to see more accounts gain the tag in the coming days, unless it’s canned once again.