Google Wallet, while not the most exciting app in Google’s portfolio, is one of the Google apps I use all the time. It’s my default digital wallet on every Android phone I use. All of my store rewards/membership cards are in it, and it’s fantastic for concert tickets and airplane boarding passes.
Over the last couple of months, I started using a little-known and often-forgotten Google Wallet feature that began rolling out last summer: custom passes. You’ve long been able to add anything with a barcode or QR code to Wallet, but the implementation was pretty barebones. Last August, Google upgraded the experience to use AI to help you create a custom pass for virtually anything. And, I have to admit: it’s incredible.