TL;DR
- Peacock’s lower-tier Premium plan will begin showing “Arrival Ads” that appear immediately when the app is opened.
- Peacock is also using AI to deliver ads at key moments during live sports broadcasts.
- To avoid this increasing ad load, users must pay for the higher-priced Premium Plus subscription.
NBCUniversal’s streaming video service, Peacock, offers two tiers of subscriptions. After its steepest price hike a few months ago, the ad-supported Premium tier costs $10.99 per month, while you will have to shell out $16.99 per month for the ad-free Premium Plus tier. As if the existing ads in the Premium tier weren’t enough, Peacock has the bright idea to add even more ads to the Premium tier — this time, showing ads right when the app starts up.
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