- The largest news publisher in the US is taking Google to court over its digital advertising tech.
- Gannett alleges that Google monopolizes advertising technology markets and participates in deceptive commercial practices.
- Google says its services are popular because they’re the best, not because of anti-competitive behavior.
In a battle of the giants, the largest news publisher in the US has filed a lawsuit against one of the largest tech companies in the country. The latest suit in a string of lawsuits against Google — and its parent company, Alphabet — revolves around Google’s advertising technology.
Earlier today, Gannett CEO and Chairman Mike Reed announced on USA Today — which is owned by Gannett — that his company has filed a lawsuit in federal court against Google. The news publisher claims that Google monopolizes advertising technology markets and participates in deceptive commercial practices.