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iPhone 16 Pro next to Pixel 9 Pro

Credit: Ryan Haines / Android Authority

The global smartphone market is dominated by Apple and Samsung. In some countries, these two companies have a combined market share of over 70 percent, with Apple taking more than half the market in some cases.

However, the story is not the same throughout the world. There are more than just iPhones and Galaxies out there, with some countries preferring other, cheaper brands to those more established and expensive ones.