Credit: Robert Triggs / Android Authority
- An analysis firm has deduced the approximate bill-of-materials (BoM) cost of an iPhone 14 Pro Max.
- Allegedly, one of these phones costs just $464, less than half of its $1,099 retail price.
- This BoM cost is actually 3.7% higher than last year’s equivalent model.
If you want the latest and greatest iPhone, you want the iPhone 14 Pro Max. It’s the most feature-packed iPhone ever, including the latest chipset, the best camera, the biggest display, the biggest battery, and all the newest features, including Dynamic Island. All that will set you back a minimum of $1,099 for the model with 128GB of internal storage.
However, it certainly doesn’t cost Apple $1,099 to make one. According to a Counterpoint Research report, Apple spends around $464 to create one 14 Pro Max. This is known as the bill-of-materials (BoM) cost, as it summarizes all the costs of the physical aspects of the device. As you can see, the BoM cost is less than half of what you’d pay at retail — close to 42%, to be more precise.