HUAWEI Pura 70 Ultra rear

Credit: HUAWEI
  • HUAWEI has launched the Pura 70 series of flagship phones.
  • The Pura 70 Ultra brings a one-inch retractable main camera and a telephoto camera with a 5cm minimum focusing distance.
  • The series starts at ~$760 for the standard model, all the way to ~$1,380 for the base Pura 70 Ultra.

We thought the HUAWEI P60 Pro was one of the best camera phones of 2023, so we were curious to see how the company could build on this formula with its future devices. That time has come, as the Chinese brand has just announced the HUAWEI Pura 70 series.

The Pura 70 family consists of four models, namely the standard Pura 70, the Pura 70 Pro, the Pura 70 Pro Plus, and the Pura 70 Ultra. HUAWEI hasn’t disclosed the chipset, but a third-party report points to at least one of the phones offering the Kirin 9010 chipset (featuring a 12-core CPU and an in-house Maleoon 910 GPU).