TL;DR
- Galaxy S26 breaks records, with Samsung pulling in 1.35 million pre-orders in one week in South Korea.
- The Galaxy S26 Ultra accounted for 70% of pre-orders, showing buyers overwhelmingly prefer the top-tier model.
- Samsung’s Galaxy AI Subscription Club (with Samsung Care+ and theft protection) also saw over 30% of buyers sign up.
Samsung just proved that even a price hike and a display controversy can’t stop the Galaxy juggernaut. Even with a less exciting hardware update and some last-minute changes to screen specs, the Galaxy S26 series broke pre-order records in South Korea, selling 1.35 million units in just one week.
The main takeaway isn’t just that Samsung sold more phones, but which models are popular. The Galaxy S26 Ultra, the top model, dominated with 70% of all pre-orders, Yonhap News reports. That left the regular S26 and S26 Plus with only a small share of the sales.