Credit: Ryan Haines / Android Authority
TL;DR
- Samsung is reportedly bringing APV codec support for video recording on the Galaxy S26 series.
- APV will enable lossless video recording with minimal degradation in quality and color.
- Samsung is also said to include the option to add LUTs to LOG videos directly from the Gallery app.
Apple’s iPhone has traditionally been acclaimed as the leader in video recording. The Pro models have especially spearheaded their way with video features, such as ProRes, which allow professional-grade recording and post-production. However, Samsung may now be gearing up to challenge that dominance by introducing new video recording formats and potentially dethroning the iPhone 17 Pro.
Samsung is expected to enable cinematic-grade video recording on the upcoming Galaxy S26 series. According to a report by SammyGuru, Samsung is planning to add support for the APV (Advanced Professional Video) codec, which enables recording near-lossless video quality with minimal pixelation, even without significantly increasing the video size.