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You know that feeling when something comes out and you know that you should love it? Like when your favorite author drops a new title out of nowhere, even if it’s not their typical genre, or your favorite football team signs a promising but injury-prone young player? On paper, you know that there’s a ton of potential there, and your hopes should be sky-high. In reality, though, the experience isn’t always what it’s made out to be.

For me, that’s what has happened with the Samsung Galaxy S25 Ultra after testing it for a couple of weeks. Even though I know I should be impressed by its new slate of Galaxy AI features, overclocked chipset, and flexible cameras, I can’t help but think that Samsung’s most expensive candy bar flagship falls a little flat. Here’s why I feel somewhat let down — but why you might feel differently.