It’s no secret that phone color options have become less fun over the years, especially in Pro and Ultra models. Companies say that most people buy black phones, and customers who don’t care about the color of their phones say that it doesn’t matter if you’re putting a case on your device anyway. Well, I do care. I’ve owned some beautiful phones over the years, even if I say so myself, and many were Samsung models. That’s what makes the S25 Ultra’s lineup of colors so deeply disappointing.
Going back, I think things took a turn for the worse in 2020 when more companies started to sell Pro or Ultra models. There have been a few notable exceptions to the muted pro phone rule, like the blue Pixel 8 Pro, red Galaxy S23 Ultra, or Mystic Bronze Galaxy Note 20 Ultra. Those colors are memorable, not just because they were great, but because they were the exception to the rule, the one splash of color in a sea of monochrome grey and light pastels. Now that Samsung has released the Galaxy S25 Ultra, things are worse than ever.