At first glance, Elon Musk’s rebrand of Twitter to X appears to have been just as chaotic as many of his other changes to the app. It was inevitably the subject of much ridicule on his own site, the App Store wouldn’t initially allow him to change the app name to a single letter, and journalists still feel the need to refer to it as “X (formerly Twitter)” to avoid it looking like they just forgot to finish the sentence. But Musk is unphased. Will the entrepreneur have what it takes to reach his goal of developing the “everything app” that renders other apps obsolete?
We’ll explain what Musk is trying to do and how likely we think he is to succeed.