Credit: Andy Walker / Android Authority
- The Browser Company is creating a simpler, AI-powered browser for mainstream users.
- The new browser will have a more familiar interface than Arc and will feature more AI integration.
- Arc will not be discontinued and will still get updates.
The Browser Company, known for its innovative Arc browser, is shifting its focus. Arc may be popular with power users but hasn’t achieved mainstream adoption, with its complexity thought to be the main barrier to entry. To address this, the company has now revealed its plans for a new and simpler browser.
Speaking to The Verge and outlining plans in a YouTube video, CEO Josh Miller acknowledged that while Arc’s unique features, like its sidebar and customization options, have gained a loyal following, it has proven too different for the broader audience.