Credit: WinFuture
TL;DR
- The Xiaomi Tag has appeared on Xiaomi’s French site, priced at €17.99, with a €59.99 four-pack.
- It supports Apple Find My and Google Find Hub via Bluetooth 5.4 and NFC.
- Current listings show no Ultra Wideband support despite earlier leaks.
Apple recently refreshed its AirTag with stronger Ultra Wideband tracking and a louder speaker, raising the bar for precision finding. Now it has another rival, as Xiaomi’s long-rumored Bluetooth tracker has surfaced online. Instead of trying to go toe-to-toe with Apple on features, it looks like Xiaomi is competing on price.
According to WinFuture, the Xiaomi Tag has started appearing at European retailers and on Xiaomi’s own French storefront. The listing shows a price of €17.99 for a single tracker and €59.99 for a four-pack, with some retailers reportedly selling for less than €15. That’s comfortably under Apple’s $29 starting price for the latest second-gen AirTag.