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The T-Mobile logo displayed on a Google Pixel phone.

Credit: Joe Maring / Android Authority
TL;DR

  • T-Mobile will start charging $3 per month for the Apple TV “On Us” perk on January 1, 2026.
  • Customers who do not have the perk but still bill Apple TV through T-Mobile will start paying $12.99 per month.
  • The carrier has begun texting impacted customers about the change.

In what’s become the norm for streaming services these days, Apple TV increased its prices from $9.99 per month to $12.99 per month in August. As it turns out, it seems carriers hate paying higher prices just as much as you do. T-Mobile has long offered Apple TV as a free “On Us” perk on most of its Plus and above plans, but that will come to an end soon.

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