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In a crowded market of phone cases, brands tend to come and go with each new launch. Sometimes it’s due to design, while other times a cheap knockoff swoops in to eat up sales. With so many brands launching and folding, how have these three managed to keep going?

We’ll dig into what makes each of SUPCASE, i-Blason, and Clayco tick, and see the path that each one has taken to get to where it is today.