Credit: Adam Birney / Android Authority
- Amazon Fire OS devices such as Fire TV and Fire TV Sticks have recently begun showing fullscreen auto-playing ads simply upon switching on the TV.
- These ads begin playing without any user interaction beyond booting the TV.
- Users can turn off these ads by going to Settings > Preferences > Featured Content and disabling Allow Video Autoplay and Allow Audio Autoplay.
- Amazon has confirmed the change is part of an update that will roll out globally over the coming months on Fire TV devices released after 2016.
Update, November 24, 2023 (2:20 PM ET): Amazon has now provided a statement to Android Authority. A spokesperson for the company states:
Customers love the ability to discover new TV shows and movies on Fire TV—and, as with anything we do, we’re always looking to make that experience better. Our most recent update to the Fire TV home screen means customers will start on the Learn More button of one of our most popular placements to discover something great to watch. If customers would prefer not to watch the preview clips, or do so silently, they can update by visiting Settings > Preferences on their Fire TV devices.