Snapchat has become a household name in the regular rotation of social media platforms. Within a year of launching, the app took off with ten million users by 2012 and now has over 360 million users today. Who would have thought that disappearing texts and stories would be so popular? Younger demographics, in particular, find the app irresistible, with those between 15-25 making up 48% of the app’s user base in the US and reaching 90% of the 13-24-year-old population in over 20 countries. So why are so many young people hooked on Snapchat? What is it doing right, and are there any rain clouds in what appears to be sunshine and rainbows? We’ll look at some of the pros and cons of Snapchat and a list of the best alternatives you should consider using instead.
What makes Snapchat so popular?
