- Surveys show US teens are unimpressed with the metaverse.
- Nearly half are uninterested and have no plans to purchase VR equipment.
The metaverse may be all the rage for companies large and small, but those companies may be severely overestimating its appeal among teens.
The metaverse refers to the convergence of virtual reality (VR) and augmented reality (AR), along with immersive, online 3D worlds. In many ways, it’s the next evolution of current VR tech. Meta (formerly Facebook), Microsoft, Epic, and many others are investing billions to stake their claim on the burgeoning market. Unfortunately for the companies involved, a survey by Piper Sandler of 7,100 United States teens shows they aren’t that excited about the metaverse.