- Samsung has launched a new ad film, teasing Apple for its lack of a folding iPhone.
- The video shows the Galaxy Z Fold 7 and suggests it is a superior phone for multitasking.
- Despite its cheekiness, a cute feline, the ad feels dull and not as hilarious as some of Samsung’s older jabs.
If you ever comb through the internet for phone brands poking fun at each other, you’re highly likely to find Samsung attempting to ridicule Apple. Some of its videos are hilarious, while some are outright cringe. That hasn’t stopped it from ever conceiving new ways to make fun of Apple. And now comes another ad film that sneers at Apple for being late at bringing its first foldable, even after rumors piling up for several years. And its timing, just days after Apple confirmed the iPhone 17 launch date, couldn’t be better.
Who doesn’t love a good video about cats knocking things down? That’s exactly what Samsung leverages in the latest ad it posted on X, featuring a tagline: “Can your phone do that?” The video shows a person struggling to keep their phone upright on a kitchen counter, and a cat repeatedly knocking it over. The Apple logo on the back of the phone is very apparent, and so is the triple camera of a Pro iPhone. Guessing by the size and the shiny frame, the phone in the video is an iPhone 16 Pro.