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Credit: Rita El Khoury / Android Authority
  • Samsung has acquired a UK startup specializing in knowledge graph technology.
  • The Galaxy maker says this tech will offer more personalized experiences when combined with its existing on-device AI functionality.

Samsung is leaning heavily on AI to sell recent phones, as the Galaxy S24 series and new foldable phones all offer Galaxy AI features. The company isn’t stopping here, as it’s just made an acquisition to bolster its on-device AI capabilities.

Samsung announced that it’s agreed to acquire UK startup Oxford Semantic Technologies for an undisclosed sum. The startup offers knowledge graph technology via its RDFox product. Knowledge graphs store related information in a graph form, enabling a number of use cases.