For nearly a year, Samsung has been hyping up a new XR headset, previously known as Project Moohan. Now, finally, we know everything there is to know about the device, which is officially called the Samsung Galaxy XR. It’s the product of a massive collaboration between Samsung, Google, and Qualcomm, and it’s packed with impressive tech.
I got to spend some time with the device at Samsung’s New York City launch event last week, and I want to say something a little unexpected, something I noticed after testing it. While Samsung clearly wants to sell as many of these as possible — it is a business chasing profit, after all — it was also made clear to me at the keynote that the well-known Apple Vision Pro sales failure is hanging heavy over this launch. In fact, this is one of the few launches I’ve ever been to in which the presenters actively told us that this product is “just the beginning” and that better things are on the way.