- Apple is on track to become the number one smartphone brand globally, dethroning Samsung’s long reign in pole position.
- The iPhone 15 series will propel Apple to the top unless the company has any production issues.
- This is despite global smartphone shipments declining by as much as 6% this year.
Two players dominate the global smartphone market: Samsung and Apple. While we do have the likes of the BBK group brands giving tough competition, plenty of brand and sub-brand fragmentation reduces their collective visibility. For all intents, Samsung has been the global champion of annual smartphone shipments, shipping many Samsung smartphones worldwide. But it seems Apple is now on track to steal the top position from Samsung, especially if the iPhone 15 series performs as well as everyone expects.
According to a press release from Counterpoint Research citing preliminary figures, Apple is on track to become the number 1 smartphone brand for the first time ever, dethroning the long-standing king Samsung. This is despite global smartphone shipments declining by as much as 6% to 1.15 billion units, which is said to be the lowest in a decade.