- CIRP has published a report giving the main reason people leave Android for iOS.
- According to the report, having prior phone problems is the main reason, accounting for 53% of responders.
- New iPhone features and cost follow up with 26% and 15% of responses, respectively.
Earlier in May, we saw a report from Consumer Intelligence Research Partners (CIRP) detailing how Android are leaving the platform for the iPhone. That report showed a concerning rise in the number of people jumping ship compared to recent years.