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- CIRP has published a report giving the main reason people leave Android for iOS.
- According to the report, having prior phone problems is the main reason, accounting for 53% of responders.
- New iPhone features and cost follow up with 26% and 15% of responses, respectively.
Earlier in May, we saw a report from Consumer Intelligence Research Partners (CIRP) detailing how Android are leaving the platform for the iPhone. That report showed a concerning rise in the number of people jumping ship compared to recent years.
Now, CIRP has published a follow-up report on its Substack (h/t 9to5Mac). The follow-up report details why those people surveyed left Android behind.