iPhone 15 Pro Max and S24 Ultra 2

Credit: Damien Wilde / Android Authority
  • A new report from CIRP shows that fewer new iPhone owners in the United States left Android for iOS.
  • We saw a 2% drop year-over-year, from 15% in 2022 to 13% in 2023.
  • Still, 13% of new US iPhone owners coming from Android is a significant number.

In the never-ending saga of Android vs iOS, there’s a clear winner here in the United States — and it ain’t Team Green. In 2022, the percentage of iPhone users in the US surpassed 50% for the first time, which inevitably means that a lot of Android users jumped ship. Now, a new report shows that Android was able to stem the bleeding a bit last year.

According to a new report from Consumer Intelligence Research Partners (CIRP), in 2023, roughly 13% of new iPhone owners had just left Android behind. This is about 2% less than what CIRP saw in 2022, which was a whopping 15%. That was the largest percentage recorded in the past five years.