- Third-party analytics firm CIRP reports that, in Q2 2024, 17% of iPhone buyers previously owned an Android phone.
- This is the highest percentage for the second quarter recorded by CIRP in the past five years.
- It’s not all bad news, as there was an overall drop year-over-year for Android-to-iPhone switchers in 2023.
When it comes to the Android vs iOS argument, we know which side most people reading this fall on (hint: our site’s color scheme is green). That’s why it pains us to inform you that some new data is out that doesn’t show Android in the best light.
Consumer Intelligence Research Partners (CIRP) has just published a new report showing 17% of iPhone buyers in Q2 2024 were previously Android users. This is the highest percentage CIRP has seen for this action in the second quarter over the past five years. Astonishingly, last year’s Q2 saw only 10% of iPhone buyers previously being Android users — the lowest percentage in a very long time. So this is a significant jump.