Rabbit founder Jesse Lyu made a pretty big deal out of the fact that his company’s first AI companion, the R1, costs just $199. Even better, you don’t have to pay a monthly subscription to use the R1, so the price you see is the price you pay. Only that second part isn’t entirely true. If you want to use the Rabbit R1 outside of the comfort of your home Wi-Fi network, you do indeed have to pay a subscription fee… just not to Rabbit itself. So, let’s talk about the actual cost of the Rabbit R1.