Between news feeds and social media feeds, how much time do you really need to spend going out and looking for content? It can sometimes feel like all the best stuff is already being piped our way, served up for easy consumption with minimal effort involved. And if you just need a quick answer about something, Google Assistant or Gemini can often help out without you needing to scour through numerous sources. But then there are those times when nothing beats a good old-fashioned web search.
For a whole, whole lot of us, that means turning to Google — so much so that the company’s name itself has effectively become synonymous with “searching.” But how much of Google’s success with search is genuine, and how much is colored by accusations of abusing its position as a monopoly to promote its own search product at the expense of competitors?