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  • The threat AI products, like ChatGPT, has prompted Google to jumpstart development on AI products.
  • Google is reported to have over 20 AI products it plans to unveil this year.
  • Some of the products will be for developers and others for consumers

When ChatGPT started gaining popularity, reports came out that Google saw the product as a major threat to its business. In response to this threat, it seems Google is ramping up its AI development and could have over 20 AI projects ready to be unveiled this year.

According to a report from The New York Times, Larry Page and Sergey Brin — the founders of Google — have conducted several meetings with company executives about ChatGPT and the danger it poses to its Search business. This is a notable development given the two have mostly taken a hands-off approach with the company since 2019, allowing CEO Sundar Pichai to take the reins.