Credit: Robert Triggs / Android Authority
The latest US smartphone market share report from Counterpoint Research makes for grim reading in the battle of Android versus iOS. Apple’s iPhone accounted for a massive 55% of the market in Q2 2023, up an impressive 10% compared to a year ago. This dominance is particularly noteworthy because the quarter was a quiet period for Apple with no new phone launches. Meanwhile, Samsung accounted for a mere 23% of the market (down 5% year-on-year) despite launching the Galaxy S23 series and several Galaxy A phones in Q1 and Q2.
This latest report suggests that major alarm bells are ringing for Android and OEMs in the market. But there is one potential lifesaver, though: the European Union.