Credit: Damien Wilde / Android Authority
- Nothing CEO Carl Pei has announced CMF by Nothing.
- CMF by Nothing will introduce more affordable products to reach a wider group of consumers.
- The first products CMF will produce are a smartwatch and earbuds.
Nothing, the London-based tech company best known for its phones and earbuds, is expanding with a sub-brand. The new sub-brand will focus on cheaper products that can reach more consumers. Its first products are expected to launch later this year.
Today, Nothing CEO Carl Pei announced in a public address, through the Nothing Q2 Community Update, that it is adding CMF by Nothing to its business portfolio. According to the announcement, this new sub-brand will be “a new range of products that makes better design more accessible to a wider group of consumers.”