Opinion post by
Rita El Khoury

Earlier this week, Samsung announced two new phones in its numbers-moving A series, the Galaxy A35 5G and A55 5G. In a surprise twist, though, the company confirmed that the US would get the cheaper A35, not the A55, unlike previous years where the higher-end A54 launched in the US but not the cheaper A34.

The reason seems straightforward on paper. The older but much more powerful Galaxy S23 and Galaxy S23 FE are often on sale in the US for a little more than $500 — the would-be price of the A55 — so why cannibalize those sales with a new option?