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A Samsung Galaxy Watch 4 on a leather surface displays the watch face Info Brick.

Credit: Kaitlyn Cimino / Android Authority
  • A new report claims Google is developing an in-house, Google-branded smartwatch, which could debut next year.
  • The smartwatch would offer basic fitness tracking and day-long battery life and would compete with the Apple Watch.
  • The Google watch is not to be confused with Fitbit’s Wear OS smartwatch, which was teased at Google I/O 2021.

It’s almost laughable how many Google Pixel Watch rumors there’ve been over the years. Whether Google has actually worked on and scrapped dozens of in-house smartwatches remains to be seen, but the fact is we’ve still not seen anything close to a real-life Google Pixel Watch to this day.

Business Insider now claims Google is actually working on an in-house smartwatch that could be the Google Pixel Watch the internet has been after since 2014. No, really this time. Please stop laughing.